December 27

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Local Holiday Sales Continue Strong in Final Days

December 27, 2005

In the final days before the holiday, local retailers experienced another upswing in sales, according to the experience of retailers that reported sales results through the second annual Retail Alliance Holiday Sales Watch, a weekly snapshot of retail activity in Hampton Roads.

Nearly all retailers reported their sales for the previous week were up or even. Eighty-five percent reported sales up, which is an increase of 15 points over the previous week. Only two retailers reported that sales were down.

Of those retailers reporting higher sales, the average increase was 11 percent, which is two points higher than last week. All responding apparel stores and food retailers reported sales up. Many of the retailers said that this season’s extra shopping day definitely contributed to higher sales. They cited more people out shopping at the “last minute,” with Friday and Saturday being especially busy. Two retailers reported strong gift certificate sales on December 26.

Last-minute shoppers continued to display positive attitudes and were described by merchants as “friendly” and “wonderful.” A few retailers reported that shoppers seemed very happy and satisfied to find the items on their gift lists.

Hot Sellers in Hampton Roads for the Survey Period Dec. 20 – Dec. 26, 2005

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