June 6

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Get the Most Out of Your Media Buy!

June 6, 2001

Learn how to determine whether you are getting a good deal for your advertising dollar. This Retail Alliance Wednesday Forum on Media Buying will feature hands-on exercises that will show you how to plan your media approach, evaluate the cost, take advantage of vendor co-op and negotiate value added packages with budgets of all sizes.

“Media Buying – Get the Most for Your Money,” will be presented on Wednesday, June 20th, from 8:00 a.m. to 9:30 a.m. at the Retail Alliance Conference facility at 5755 Poplar Hall Drive in Norfolk. The Forum is complimentary for Retail Alliance Partners and $25 for Non-Partners. A continental breakfast will be available.

The Forum will be presented by Kathleen Reese of Sell and Reese Marketing and Cindy Hardy Cook of Hardy Media. Kathy's background is in advertising management, corporate public relations and electronic media planning, production and buying. She served as Marketing and Promotion Director for WAVY TV prior to the formation of Sell & Reese Marketing in 1990. Sell & Reese Marketing specializes in marketing, advertising, public relations and special event planning for the small and medium sized business. Cindy has been in the business of planning and buying media since 1970 when she worked for Goldman and Assoc. She has also worked as media director in a large corporate in-house agency. Her background includes planning print, tv, cable, radio, outdoor and online advertising.

To register for this Wednesday Forum on “Media Buying,” call 455—9344 by Monday, June 18, 2001. MasterCard, Visa and American Express are accepted. Retail Alliance provides Partners with quality business products and services, including; sales and customer service training, workshops and seminars, resource information and assistance, employee screening and training, credit information services and more. Retail Alliance can be contacted at (757) 466-1600.

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