April 2

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Direct Mail: Targeted Results in a Tight Economy

April 2, 2001

Norfolk, VA - Take careful aim at your target market. You can’t afford not to. Direct Mail is one of the least expensive methods of marketing products, services and businesses on a cost per sale basis. It also provides results that are accountable. You will clearly know whether it worked and how well it worked - immediately.

The Downtown Norfolk Council and Retail Alliance will present this special program, “Direct Mail: Targeted Results in a Tight Economy,” on Thursday, April 26th, from 8:00 a.m. to 9:30 a.m. at the downtown Norfolk campus of Tidewater Community College on the fifth floor of the Martin Building, 300 Granby Street. The program is complimentary. A continental breakfast will be available.

This program is the first in a quarterly series of cooperative programs planned by the two business organizations.

“Direct Mail: Targeted Results” will cover the entire process of planning, creating, producing and implementing a successful direct mail campaign from mail lists to mail-out. The program will be co-presented by Sell & Reese Marketing and AmeriComm Direct Marketing Virginia. Sell & Reese is a Norfolk-based advertising agency specializing in small business marketing, promotion, advertising and special event planning. AmeriComm is a full-service direct marketing facility specializing in business applications as well as commercial offset printing, laser printing, data processing, list compilation and maintenance, lettershop insertion and ink-jet addressing.

To register for “Direct Mail: Targeted Results,” call 623-1757, extension 308, by Tuesday, April 24, 2001. Participation is limited to the first 100 reservations.

Founded in Norfolk in 1903, Retail Alliance is an organization serving retailers and businesses throughout Hampton Roads. The company provides training in customer service, sales and other growth-oriented business topics; legislative affairs at the local and state levels; meeting room space; and a retail resource library. The company is also a sales agent for Equifax offering 40 credit related products to South Hampton Roads, Peninsula and Eastern North Carolina businesses. In addition, Retail Alliance offers collection services, pre-employment screening and check guarantee.

The Downtown Norfolk Council represents the downtown Business Investment District (BID), serving its members, the city and the region. The organization is recognized as an advocate, a resource and a leader in assuring that downtown Norfolk is a safe, clean, attractive, vibrant place where people feel welcome and proud to do business, live, visit, learn, shop, dine and be entertained.

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