2001 Press Releases

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February 9, 2001 - Equifax Reaches Agreement with Retail Alliance
Norfolk, VA - "The credit reporting files of Retail Alliance have been acquired by Equifax, a national credit reporting company. In turn, Equifax has expanded the Retail Alliance sales and marketing area. This expansion..." Read More >>>

April 2, 2001 - Direct Mail: Targeted Results in a Tight Economy
Norfolk, VA - "Take careful aim at your target market. You can’t afford not to. Direct Mail is one of the least expensive methods of marketing products, services and businesses..." Read More >>>

June 6, 2001 - Get the Most Out of Your Media Buy
Norfolk, VA - "Learn how to determine whether you are getting a good deal for your advertising dollar. This Retail Alliance Wednesday Forum on Media Buying will feature hands-on exercises ..." Read More >>>

September 28, 2001 - Deliver a Retail Experience
Norfolk, VA - "It’s going to be a make or break 4th quarter. Retailers must exceed customer expectations to come out ahead. To do that, it is imperative to understand the trend..." Read More >>>

September 28, 2001 - Check Fraud Losses in the Millions
Norfolk, VA - "Business depends on credit transactions. The stunning statistic is that operators of everyday stores, hotels and other commercial enterprises shoulder the majority of this loss..." Read More >>>

November 1, 2001 - A National Sales Tax Holiday
Norfolk, VA - "In response to the sharpest drop in retail sales in 10 years and a sagging economy, Congress is currently considering legislation to provide an immediate stimulus to the economy and help restore consumer confidence..." Read More >>>

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